User Guide & Instructions for Conversion Widget
 

Installation and Tips

conversionWidget is a simple yet powerful tool turning your static landing pages into personalized response pages through dynamic keyword insertion. Below are the instructions for adapting your website pages. Here are a few preparation steps:

• This requires minimal website authoring experience. You should be able to access, and edit to the html of the desired landing pages.

• Conversion Widget uses javascript code placements (just like Google Analytics).

• You must have access to the web directories where your landing pages are hosted – so as to place the Conversion Widget file.

• Conversion Widget uses an Active Server Page format – your hosting should be able to accommodate .asp web pages.

• You should have access to your Google search campaign (Google AdWords) so the keywords can be “pointed” to the correct url.

How it Works

conversionWidget utilizes the same technology from the VisitorTrack^® engine to capture information directly from a website visitors browser. This includes the referring search engine and the keywords used by that Visitor - all in real time without any Visitor registration action.

Once the keywords have been captured, they can be inserted through javascript into the other html content of your web page. This can be done in a way that is completely natural, and assures the Visitors your Company provides the products or services they are seeking. See the example below – the yellow shaded areas indicate the Conversion Widget “placements” on the page using dynamic keyword insertion.

Steps for Using conversionWidget

1. Download the conversionWidget File
Please visit the following web page where you may download the javascript file

Please click the button for Download, then the option to Save. Save the file to a file/location where you will be able to access it later.

2. Create or Adapt your Landing Pages
conversionWidget works with the landing pages used in your Google AdWords campaign. Select one of the pages you are using now, and open it up for editing. You may use a web authoring software (Dreamweaver, FrontPage, etc.) a Content Management System authoring tool, or an html text editor. You must be able to edit to the html code in order to place the javascript commands used by Conversion Widget.

For your first pages, we suggest editing to a Headline or first sentence. Also, just as you use one landing page today to direct an ad group of keywords, you may also use a page with Conversion Widget similarly for groups of keywords (think “themes”). Into the html of the desired sentence or header of the web page, place the following command exactly as it is below:

<script language="JavaScript" src="ConversionWidgetG.js"></script>

Wherever you place this command into the html the web page will display the keywords in this area. Please note that if your code placement is being inserted into “formatted” html text, you will need to insert the command in a way so that it retains the same formatting. Example:

<p><font face="Tahoma">
Our Company is a Master Stocking Distributor for
<script language="JavaScript" src="ConversionWidgetG.js"></script>
Petroleum Ball Valves, Duo-Chek, Uni-Chek and Noz-Chek valves. We carry a full line of Duo-Chek valve products in Iron, Bronze, Cast iron, Cast Steel, Stainless Steel and other Elastomers and Alloys.&nbsp;
</font></p>

Please note that you will not be able to “see” the keywords as you are editing these pages – they work based on a referral from a Google paid search. They must be uploaded and receiving an actual paid-search Visit in order for you to accurately view the placements.

Here’s a couple of tips to help with this:

• Allow plenty of room for the page to fully display long search terms
• Retain the same typeface font and size in order to retain the page layout
• Think about the Visitor and their search terms in order to present a “natural” experience
• After you upload the file, perform a few searches and click on the paid ads to view the web page layout

3. Save and Upload the New Landing Page
Once you have completed the new web page with Conversion Widget, do a Save As to save this page as a .asp format. Now, upload this file to your web directory. In addition, you will need to upload the Conversion Widget javascript file (ConversionWidgetG.js) into the SAME directory. It is necessary for the reference command in your web pages to point to the Conversion Widget .js file.

Download the conversionWidget

4. Access Google AdWords
You’re almost done. The last step is to now change the landing page reference used in your Google campaign. Access the campaign and ad group for which the new conversionWidget page has been developed. Simply change the name of the Destination URL to refer traffic to the new .asp page you’ve created. Then select Save Ad.

TIP: For websites with Google conversion tracking. If you create a new ad, and run this ad as an A/B ad test, you will be able to measure the differences in Conversion rates between the new Conversion Widget enabled page, and the previous landing page.

Other Information and FAQ’s

Why can’t I use this for SEO?
conversionWidget utilizes javascript based on a paid search query to dynamically display the keywords used. The referring url string used for other kinds of search are too broad and variable to be put to work for search optimization.

Do you collect any data from my website?
No. conversionWidget works directly with your landing pages and no information is transmitted.

Is this approved for use by Google?
Google has established fair and reasonable guidelines for landing pages, which include: “Your ads and keywords must directly relate to the content on the landing page for your ad. When users see your ad, they should be able to understand what kind of product, service, or other content they will find on your site. Products or services promoted in your ad must be reflected on your landing page; ads can be disapproved if a promoted product is not offered or available for sale as promised.” We suggest you work to ensure your landing pages are consistent with the products and services you offer, as well as Google’s practices. For more information on these guidelines please refer to:

 https://adwords.google.com/support/aw/bin/static.py?page=guidelines.cs&topic=16862&subtopic=16864

Can I use this with other search engines?
At this time conversionWidget works with Google Adwords paid search. Additional widgets will be offered in the future when they become available.

 

	See a Screen Shot of a Conversion Widget personalized response page
	Learn More about how it works
	Download the Conversion Widget (save the javascript file) so you can try it
	Download the Conversion  Widget User Guide

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