Conversion increases by 30% or more when Visitors
perceive products to meet their search.
Studies have
shown the use of targeted URLs result in 36%
higher conversion rates (advertising.com).
Conversion Widget enables you to easily
deploy fully targeted landing pages into
your paid search marketing.
How it
Works
Conversion Widget utilizes the same
technology from the VisitorTrack engine
(http://www.Visitor-Track.com)
to capture information directly from a
website Visitor's
browser. This includes the referring search
engine and the keywords used by that Visitor
- all in real time without any Visitor
registration action.
Once the
keywords have been captured, they can be
inserted through javascript into the other
html content of your web page. This can be
done in a way that is completely natural,
and assures the Visitors your Company
provides the products or services they are
seeking. See the example below – the
yellow
shaded areas indicate the Conversion Widget
“placements” on the page using dynamic
keyword insertion.
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1) Keywords Placed through Paid search.
Example: “Ball Valves” onto Google. |
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2) A Search is conducted for your keyword term and the ad is displayed. Example “Petroleum Ball Valves.”
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3. The Visitor clicks on the paid ad, and is directed to your site’s
landing page containing the Conversion Widget.
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4. Text is dynamically displayed referencing
the actual search term used. |
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5. This text is displayed intelligently throughout the landing page into text fields as you select.
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